Friday, January 29, 2010

Carrera Sunglasses featured in Alicia Keys' Music Video!

The Carrera brand though noted for its funky and highly trendy style, was founded in 1956 and the company produces a range of sports eyewear including ski helmets, goggles and sunglasses. The Carrera name was inspired by the ‘Carrera Panamerica’ which is a car race that covers the whole of Mexico. The spirit of Carrera is very much of the philosophy that its wearers have a huge passion and enthusiasm for sports and maintain the desire to be the best.

Carrera sunglasses are definitely one of the most fashion-forward of all of the sunglasses brands, especially those within the sports/fashion sector. The sunglasses are retro in style with funky and contemporary edges and are worn by a number of celebrities including Paris Hilton and Kanye West.

Carrera has very recently announced that one of the new frames within its collection, the Panamerika 1 design will be included in 12-time Grammy-winning singer/songwriter and producer Alicia Keys’ new music video. The song from her new album ‘The Element of Freedom’ is called ‘Try Sleeping With A Broken Heart’, which is being released on December 15th. The theme of the video shows Keys as a superhero, sporting the Panamerika 1 Carrera shades. Here are more Carrera Sunglasses design!
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