"Because I live in denim, the fit was the most important. A girl's booty needs to look good," says Simpson, who was mocked for her high-waisted "mom jeans" last summer.
Check out pics of Jessica in mom jeansContinues the singer, "I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand -- a jean that becomes a girl's best friend, that everyday go-to pair."
Simpson also sells handbags and shoes under her line, which is estimated to have earned $450 million. Good for JS, by the way We Love her merchandises!
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